Primary care and mama coaching for busy Texas families, all in one simple monthly membership: virtual visits, texting when you need us, and in-person care across DFW when it’s needed. A provider who knows your story and remembers that you need care too.
Outside DFW? Virtual Care is available anywhere in Texas, and Mama Reset coaching is open to mamas anywhere.
Family Care
Primary care for everyone
From $50/mo
Texting included
Mama Reset
Coaching included
A practice with the time to know you.
No insurance runaround and no rushed 7-minute visits. Your membership pays for your care directly, so your provider can focus on you, your kids, and what your family actually needs.
30–60 minute visits, by video or in person. Time to listen, think, and make a plan together.
Virtual visits anywhere in Texas, direct texting when questions come up at bedtime, and in-person care across DFW when you need it.
Mama Reset coaching is built in: one session for your goals and self-care, one for parenting worries. Plus our monthly Mama Circle, the 2nd Wednesday of every month at 8 PM on Zoom. Grounded in IPNB and the Whole-Brain Child.
One flat monthly fee. HRT and weight-loss visits are included, labs go through your insurance, and there are no surprise bills. Not ready for a membership? Any single visit is $75.
Four simple plans: Primary Care, Whole Family, Virtual Care, and Mama Reset coaching. One-on-one Mama Reset comes with Primary Care and Whole Family, and every member is invited to our monthly Mama Circle.
3-month commitment. Included free with Primary Care and Whole Family.
A mama who gets it, because she’s living it too.
Hi, I’m Alicia Segovia, a board-certified Family Nurse Practitioner (FNP-C), certified IPNB practitioner, and mama to a little girl. I left my corporate career after my employer wouldn’t let me take time off to be at my daughter’s classroom birthday. That moment showed me how many moms are stretched thin, missing the moments that matter, and putting their own care last.
So I built Frog & Lily: one simple membership for your family’s care, with virtual visits, texting, and in-person care when you need it, plus coaching that supports you as a mama. I keep my panel small so I can know your story and walk alongside you through every season.
Your Toddler’s Grocery Store Meltdown Isn’t Defiance. It’s a Brain Under Construction
In this Dear Lily episode, Alicia explains why a grocery-store meltdown doesn’t make you a bad parent, using the “upstairs brain, downstairs brain” framework. You’ll learn why tantrums happen, how to respond in the moment, and how to feel confident taking your little one out again.
“I’ve had a great experience using Frog & Lily. Alicia truly listened, took my perimenopause concerns seriously, and explained my opinions.
The treatment plan was personalized—not one-size-fits-all—and was easy to follow. I’ve seen progress with my weight and noticeable improvements in energy, and hormonal symptoms. I appreciated the convenience of telemedicine combined with thoughtful follow-ups and realistic guidance.”
“What really stood out was the prompt diagnosis—Alicia was attentive, knowledgeable, and took the time to truly listen. I never felt rushed, and the care felt personal, not transactional. It was such a relief to get clear answers and a plan right away.
Even better, the pharmacy process was seamless. My prescription was sent quickly, and pickup was easy with no delays, which made a huge difference when you’re not feeling your best.”
“This is healthcare done right: affordable; convenient, compassionate, efficient, and family-friendly. Frog & Lily truly removes the stress from getting medical care. I highly recommend it to anyone looking for quality telehealth with genuine care and professionalism.”
Let’s talk
Ready to join? Let’s get you started.
Tell us which plan you’re interested in and a little about your family. Alicia will reach out the way you prefer: text, call, or email. Want to talk first? Book a free 15-minute discovery call.
Where mamas leap back in. Mama-founded membership care and coaching for families across DFW, with virtual care anywhere in Texas.
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